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From Service to Product: Packaging Your Expertise

Writer: Martin BonauerMartin Bonauer


Laptop on a table
Share your knowledge.

Hey there! Martin here. You know what's cool? Taking what you already know and helping more people with it. From Service to Product: Today, I'm sharing how I turned my knowledge of music and architecture into helpful tools, even when busy in the studio.


The Light Bulb Moment

Picture this: I'm working late one night at MUSIKARCHITEKT AG, wrapping up another 24-hour turnaround project, when it hits me. The exact mixing templates that help me work quickly could help other producers, too!


From Doing to Teaching

Here's what I've learned about sharing knowledge:

  1. Start With What Works I looked at what I use daily:

    DAW templates that speed up mixing

    Plugin presets for everyday situations

    Room design calculations

    Project planning sheets


  2. Package It Simply Remembers, simple wins! I break everything down into bite-sized pieces:

    Step-by-step guides

    Clear templates

    Easy-to-follow presets

    Practical checklists


  3. Test Everything Just like I test every mix, every product gets the Swiss precision treatment:

    Real-world testing

    User Feedback

    Clear instructions

    Regular updates


What I've Created

Let me share some examples:

  • Mixing templates (the same ones I use for quick turnarounds)

  • Room acoustic calculators

  • Project planning guides

  • Training materials


The Story Behind Each Product

Take my mixing templates. They came from:

  • Years of studio experience

  • Hundreds of successful projects

  • Real client feedback

  • Constant refinement


Making It Helpful

Every product includes:

  • Clear instructions

  • Example uses

  • Support materials

  • Update promises


The Swiss Way

Like in my architectural work, everything is:

  • Precisely documented

  • Thoroughly tested

  • Clearly explained

  • Regularly updated


Your Turn to Share

Think about your expertise:

  • What tools do you use daily?

  • Which processes could you share?

  • What would help others most?

  • How could you package it?


Please comment below with what you'd like to learn more about. I'm always excited to share more details about turning knowledge into helpful resources!

 
 
 

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